Justin Hocking opened his Shepparton accounting firm, Justin Hocking and Co, in 1987. With a young family and a vision to create something unique in the field of accounting, he started working from a small one-room office in Corio Street. Today Justin’s family has grown up and left the nest, while, JH&Co has cemented itself as a well established and highly regarded accounting firm, supporting a diverse range of business clients. After more than two decades of substantial growth we now employee nine individuals, including seven accountants, who all possess their own specialist skills. In addition we can also assist you with any financial planning matters, through our strong partnership with local Financial planning organisations. JH&CO is renowned for its accounting and management knowledge, friendly can-do attitudes, and ability to solve its clients’ issues quickly, thoughtfully, and effectively.

Why choose us?

With over 30 years of experience I have seen a number of different businesses come and go and owners either give up and fail or push through and build wealth. In all these cases, we are able to provide a range of services and support, business coaching; strategic planning, financial management, bookkeeping and a whole range of services to help re build or continue on their journey. Why then do some work and some not? Each small business is generally driven by an individual- a specific personality that will either succeed, fail or not do so well. The trick is to understand what is it in the individual that will have them succeed. The question is then – are they open to hearing at the time something they do not wish to hear? And do they know how to create a different outcome? This is more than simply “asking the Universe” or putting it on the fridge. It is far more profound than this. Far more soul searching, frightening and difficult but so rewarding if they persist. If it was simple everyone that went to a ‘business coach’ of reasonable merit would suddenly become successful. This is simply not the case whatever the level of coach they go to. We find business people, like most people, like to be told they are doing well; that of course their dreams and goals are achievable. But when things aren’t going well, you find often these people either don’t listen, are not open to coaching or surround themselves with people that say the ‘right’ thing. None of which actually helps. The clients that we are most able to help succeed are those prepared to listen to what they might not want to hear. Those who are open to ideas and thoughts, prepared to take action that may be frightening; are prepared to listen, argue, discuss and take informed and managed risk. They generally do not surround themselves with people who tell them what they wish to hear. They generally have people around them who will challenge them, test them and push. At JH&CO, we will be those people We are accountants with a genuine desire to see you and your business succeed. We want to know more about your business than just a bunch of numbers, we take the time to get to know how your business works. We can also help you overcome the issues that are keeping you awake at night. We are dedicated to helping you to create the business that you dreamt of.


JH & Co’s foyer is often used to exhibit art for some very talented artists. We currently have artwork on display from Ross Paterson. Come on into the office and check out some of his work. A lot of the staff at JH & Co have a passion for animals, so in order to express this passion, we have a donation bin in the admin area which people of the community use as a drop off point for animal goods. These goods are donated regularly to Shepparton Animal Rescue and Rehoming. The donations are a big help to the rescue group and all their foster carers. Any donation is appreciated whether it be a gold coin donation or some cat food.